Our mission is to empower parents to form character in themselves & in their children.

We exist because parents have one of the most significant jobs in the world.

As parents, we all want to be intentional about how we raise our children. We want our children to grow up to be healthy, well-rounded individuals and positive contributors to society. With a plethora of available parenting programs out there, it can be overwhelming to figure out where to even begin.

We’ll let you into a little secret: there is no magic formula for raising children. There is no shortcut, no overnight solution. It takes hard work, dedication and intentionality. And it takes all the members of your household to create the environment for a healthy family to flourish. It’s not about abdicating your role as parents to different institutions like schools or sports programs. It’s about the small, daily decisions that you make as you interact as a family. Ultimately, a big part of parenting is about raising children to be amazing adults -- equipped to thrive in all sorts of environments as they grow up.


It all started when...

Steve Markel, our Founder & CEO, and his wife Nancy were raising their five children. He and his wife guided parents in other parenting courses. For many years Steve searched for the reason for the breakdown of the family in our culture. His search came to an end when he discovered what was missing: there was a lack of character being lived and developed in families. Steve is now the CEO of Families of Character.